VIDEO FOR BUSINESS MARKETING
Video content is the key to the successful promotion of your business, so it needs to be exciting and excite your customers and viewers.
As of 2022, of the 63% of business owners who have implemented videogrpahy marketing into their strategies, 82% now consider it to be an invaluable aspect of their business, whilst experiencing a healthy ROI. Those figures continue to grow as video marketing via social media becomes increasingly popular. Simply put, by telling your story and connecting with your target audience on a visual level, you’ll be surprised by how much new business you can attract!
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Video can increase the chances of your business growing faster
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Video captures the attention of new and existing customers, that can learn about you, your business and your story
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Video Marketing for businesses is increasing every year; expand your marketing knowledge with learning modern marketing techniques
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Video content is proven to rank websites higher on the SEO algorithm
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Video can improve in-house communication for larger corporate companies
Refresh can help with photography too, producing bespoke marketing branding or helping you produce high quality images for your website or social media.
Do you need help with social media ad's so that that your brand gets in front of people who may not be even searching for your service.
Get in touch to find out more about how we can help your online marketing presence grow.
HOW WE CAN HELP
EXAMPLES OF PREVIOUS WORK
There is no "one size fits all" in video marketing, but here are a few examples of work we have carried out for local companies & ideas of how they might be able to help you.
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CORPORATE
Our corporate video service creates high-quality videos that effectively communicate your brand's message. tailor each project to meet your specific needs, ensuring professional results that enhance your corporate image.
VIDEO BUSINESS CARDS
A promotional video holds immense significance for small businesses, serving as a dynamic and compelling tool to showcase their products, services, and brand identity.
In today's digital age, where attention spans are limited, a well-crafted video has the power to capture the viewer's interest and convey the essence of a business in a concise and visually appealing manner.
By leveraging the visual and auditory elements, a promotional video can effectively convey the unique value proposition of a small business, creating an emotional connection with potential customers. It allows businesses to demonstrate their expertise, highlight their offerings, and establish credibility within their industry.
A well-produced video can be shared across various online platforms, including websites, social media channels, and email campaigns, amplifying its reach and engaging a wider audience. With its ability to leave a lasting impression and generate higher conversion rates, a promotional video becomes an invaluable asset for small businesses, helping them stand out in a competitive market and attract new customers.
RECRUITMENT VIDEOS
Whether it's a one off position or you want to share a video highlighting the culture of your company, recruitment videos are a great way to achieve that & in the later case can be used time & again.
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But it doesn't have to stop there. Video can save your company time & therefore money once you have filled the position. Onboarding videos are increasing in popularity & can provide basic training, walk arounds, introductions to other key members of staff or reminders of protocols or regular questions new staff have. This can be used on websites, company YouTube channels or an intranet and offers more and more value over time.
CASE STUDIES
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A case study or testimonial video is a piece of content that shows prospects how others are using - and succeeding with - a product or service. They usually feature some or all of the following
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A customer story
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Use cases
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Stats and figures
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Before/after stories
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Benefit-driven narratives
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Problem resolution scenarios
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Case studies can be used to sell to a potential customer, help retain current customers, and more. They are easy to use across all channels; social media & email marketing.
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EVENTS
Event videos play a crucial role in capturing and preserving meaningful moments and experiences. Whether it's a corporate conference, a wedding celebration, a music concert, or a sporting event, videos serve as a powerful medium to document and share the essence of these occasions.
They enable people who couldn't attend the event to feel connected and immersed in the atmosphere, allowing them to relive the highlights and emotions. Event videos also serve as valuable marketing tools, as they can be shared on various platforms to promote future events, attract sponsors, and engage a wider audience.
Furthermore, these videos provide a tangible memory for participants and organizers, allowing them to reminisce, analyze, and improve future events. With the advancement of technology and the ease of sharing videos online, their importance has only grown, enabling people to share their experiences and connect with others globally.
MEET THE TEAM
People buy from People.
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Meet the Team videos are a great way to build familiarity & trust with potential customers and add a face to the name. It also can act as an icebreaker to encourage a more organic relationship.
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Seeing the people behind the business adds a personal touch which can go a long way to retaining a long relationship with a client.
NON PROFIT
Video plays a pivotal role in supporting and promoting charity or nonprofit organisations. Through storytelling and visual narratives, videos have the power to evoke emotions, raise awareness, and inspire action.
They provide a platform for these organizations to effectively communicate their mission, values, and impact to a wide audience. By showcasing real stories of individuals or communities affected by their work, videos can elicit empathy and compassion, encouraging viewers to donate, volunteer, or become advocates for the cause.
Additionally, videos can highlight the transparency and accountability of these organizations, demonstrating how donations are utilized to create meaningful change. With the ability to be shared on social media, websites, and at events, videos help nonprofit organizations amplify their reach, engage with supporters, and build a sense of community around their cause, ultimately driving greater support and making a positive difference in the world.
IN-HOUSE VIDEOS
From induction, training or monthly or annual round ups we work with you every step of the way, from concept to final product, to ensure that your vision is brought to life in a way that truly captures your message.