VIDEO'S FOR
PEOPLE WHO
CARE
CARE HOME SERVICES
Choosing a care home for an elderly relative is often a daunting experience. Being able to take away some of the anxiety & uncertainty by showing your facilities, demonstrating your values & introducing some friendly faces can go a long way to making the process easier for your potential resident & their family.
HOW CAN VIDEO HELP?
BOOST OCCUPANCY
Videos can significantly boost occupancy in residential care homes by providing a transparent and engaging way to showcase the quality of care and the living environment. Prospective residents and their families can get a firsthand look at the facilities, staff interactions, and activities offered, helping to build trust and confidence in the care home's services. By highlighting positive testimonials, comfortable accommodations, and enriching experiences through video, care homes can effectively attract and reassure potential residents, ultimately leading to increased self funded occupancy rates.
BETTER
COMMUNICATION
Regular video updates can help communicate to families & investors the good work that is carried out all year round. By marking special occasions or celebrations help increase morale of residents and staff & become valuable shareable assets on social media.
CULTURE & VALUES
Videos can effectively communicate company values and culture in a residential care setting by offering a vivid and authentic glimpse into daily operations and interactions. Through video, care homes can showcase how their staff embodies core values such as compassion, respect, and integrity in their work. They can feature stories and testimonials from residents, staff, and families that highlight a supportive and nurturing environment. Additionally, videos can illustrate the organisation's commitment to quality care, community involvement, and continuous improvement, making it easier for viewers to connect with and understand the company's ethos and culture.
IMPROVE CQC RATINGS
Videos can be valuable evidence of effective leadership and exceptional care during CQC audits and inspections. By keeping a library of video documentation that highlights exemplary care practices, providers can easily show compliance with regulations and best practices.
"We used Refresh to shoot a testimonial video. He was so great with the people he was videoing, he pitched the questions at a level they would understand in a natural and sensitive way.
By chatting to people before videoing and making them feel at ease. The results were an amazing and professional looking testimonial video!"
Molly Burrows, South West Care
HOW CAN WE HELP?
Refresh Video Productions are your one stop shop to help elevate your care home marketing. Whether you are an independent home or part of a larger group, Refresh can provide photography, videography and aerial images of the site as a one off project, an ongoing partnership or by maximising your investment with a suite of cost effective videos to help at each touching point of a potential service users decision making journey (see below)
To get the most from your investment in both time & money we recommend our People Who Care Package. This involves (in most cases) a 2 day shoot where we produce several talking head interviews with a member of the managment team, some residents or family members and staff plus general footage of the daily goings on at your home.
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From this we can produce a suite of up-to 8-10 films for you to share on your website, on a video sharing platform (we recommend YouTube, we can also help you set this up or upload for you at no extra cost) and also provide these videos in social media friendly format.
These might include:
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Video Business Card/Brand Film - This is an overview video that captures peoples attention & makes them want to know more.
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Values & Ethos Film - This can be a slightly more in depth video with a director or home manager. This is your opportunity to show & tell people what makes your company different from the rest and how you instil the company values into your staff.
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Testimonials - It's all very well a member of the management saying how great life is at your home, but hearing from residents or their family members who are experiencing the exemplary level of care each day creates empathy and an emotional reaction to the viewer. We can produce up to 5 of these films during a visit.
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What to Expect - This informational film helps potential service users understand the process ahead and guides them through the next steps in becoming a resident at your home.
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Recrutitment Film - Like many sectors, attracting & retaining the best staff is vital to a smooth running of a business. This film shows the culture of the home, highlights the career progression pathways available attracting the right people to your business deterring those that might not be a good fit, saving you time & energy.
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Success Stories - From staff or residents. Lets hear the personal milestones or accomplishments of those living life at your home.
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Induction/Training - As with new residents, answering FAQ's and guiding new starters through the first days of their career with you helps speed up the process and saves time repeating the same messages.
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Website Headers - A great for captivating your audience and creating a fantastic first impression. It will really showcase your brand in a visually appealing way, by creating a platform that allows you to share so much more information in a given space on your website.
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Of course, If you've any specific ideas then we'd love to hear them and can talk through them with you to see if these are achievable on the days of filming. We can also add photography in this package of videos should you wish.
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How much does this cost?
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Our research tells us that the industry standard seems to be between £1500-£3000 for any one of these videos. But at Refresh we feel we can offer a more efficient & cost effective solution and maximising your budget.
Gathering all the content required to produce all of these videos in two concurrent days not only has less impact on the day to day running of your home, but also reduces our travel time & expenses. So we are currently offering this two day shoot and the 8-10 videos for the cost of a monthly stay at a UK residential care home. At the time of writing that's just £388 per film. A potential saving of over £2600 on the figure per video mentioned above.
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So in simplistic terms, if this package of videos brings in one new resident over the content's life span (which should be many years) it's paid for itself meaning that every month of subsequent new resident's fees going back into the business.
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For more info on this package of videos or any other marketing requirements you may have contact Refresh for a friendly no obligation chat.
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info@refreshvideo.co.uk
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GETTING THE MOST FROM YOUR INVESTMENT
