So you've got your eye catching video in the bag but other than the normal social media sites, where can I get it in front of a new, targeted audience? How about during the latest upload of your favourite YouTuber? It's not as far fetched or as expensive as you might think.
A TrueView in-stream ad is a type of video ad format offered by YouTube that allows viewers to skip the ad after the first 5 seconds. This ad format appears before, during, or after other videos on YouTube and can be skippable or non-skippable. With TrueView in-stream ads, advertisers only pay when a viewer watches the ad for at least 30 seconds or until the end of the ad, whichever comes first & each view can cost less than 24p.
So how can TrueView in-stream ads benefit your small business? Here are some potential benefits:
Cost-effective: With TrueView in-stream ads, you only pay when a viewer watches your ad for at least 30 seconds or until the end of the ad, whichever comes first. This means you don't waste your budget on viewers who are not interested in your ad.
Wide reach: With over 2 billion monthly active users, YouTube is the second-largest search engine in the world, making it a powerful platform to reach a wide audience. By running TrueView in-stream ads, you can potentially reach millions of viewers who are interested in your products or services.
Targeting options: YouTube offers several targeting options to help you reach the right audience for your ad. You can target viewers based on their demographics, interests, search history, and more. This means you can ensure your ad is seen by people who are most likely to be interested in your products or services.
Brand awareness: TrueView in-stream ads can be an effective way to increase brand awareness for your small business. By creating engaging video content that resonates with your target audience, you can potentially increase brand recall and recognition.
But what makes YouTube one of the best, yet under used advertising platforms around?
YouTube is the second most popular social media site
More than 35.6 million adults in the UK use the platform
35% of the UK population are an active user of YouTube
46% of women use YouTube in the UK vs 54% of men
YouTube use is growing the fastest amongst Baby Boomers and Gen-X-ers
The most active demographic are aged 25-44, accounting for 44% of all users
The most popular YouTube channel in the UK was Ed Sheeran with 43 million subscribers. The channel also boasted around 18.78 billion views
Overall, TrueView in-stream ads can be an effective advertising option for small businesses looking to increase brand awareness, reach a wide audience, and drive website traffic or sales. By creating engaging video content that resonates with your target audience, you can potentially achieve your advertising goals while staying within your budget.
Contact us today to help shooting your ad or a step by step guide how to use TrueView In stream ads.
Comments