From the building trade, schools, care homes, health & beauty, estate agents & all service providers in between, every business should have their own bespoke Brand Story film.
A brand story is a short marketing video that tells potential clients who you are, what you do, how you do it differently to your competitors & how it can help them.
Typically it would comprise of an interview (or a voice over) with footage of your business in action. The final edit would ideally last between 90 seconds-2 minutes & would in most cases take a day to film.
A successful brand story should begin with a hook to keep your clients attention, build on that with the who, why & how of your business before leaving your client with a clear call to action.
A brand story is your Swiss Army knife as it gives an introduction to your company which helps:
Build better relationships
Answer any initial questions, saving you & your client time,
& drive sales.
It’s versatile too. Not only can it be shared on social media, it can live on your landing page of your website, on email signatures, the companies YouTube page or in an email marketing campaign.
I would definitely advise that you expand on these topics in follow up videos (Ask about how we can package these videos for maximum value to you) but as an introduction to content marketing or to get to know us, A brand story is a great place to start.
For more info or if you’d like us to suggest some ideas of how we can target your audience with a brand story get in touch.
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